November 18, 2019

TIL you can pay Google Ads $20 for a single click

Viesturs Marnauza @viestursm

Decided to try Google Ads for the first time ever last week. I aimed to see how the system works and whether ads would be a viable driver for Gleebeam sign-ups.

I set up three ad groups based on three separate target audiences I wanted to target. These were

  1. General CRM automation searches
  2. Specific sales deal celebration searches
  3. Employee achievement recognition & celebration searches
    Each of these groups had two ad versions where I varied the copy to see what wording would convert better.

I set my daily spend limit to $10, but I didn't set a click cost limit because I had no frame of reference for how much a click costs. Altogether, I got 55 clicks from 2.5k impressions - some ad groups & keywords did better than others. In total, I spent $85.

I got exactly 0 sign-ups from ads from this.

I learned that

  1. Google Ads are expensive! I was surprised that some of the initial clicks cost around $2 per click. I have no other experience with CPC advertising though so this might as well be expensive only to me!
  2. Google Ads are fun! There's a lot to monitor and optimize in ads and a lot to experiment with. Some ad descriptions convert better than others (for me, it was the phrase 'create delightful moments in the office' that seemed to draw in more traffic based on the sample I got).
  3. Google Ads might not be the best channel for me now. I'll probably leave it on for the most targeted ad group and set a click cost limit to make the costs more controlled. I'll also try to do some minor optimizations for the ad content and then focus on other channels for now - so far all of Gleebeam's sign-ups have come from either organic searches or me reaching out to people directly.

Regarding the title of this post, yeah, right at the end of this experiment I paid $20 for a single click! And what is more, the search term the click came from was 100% irrelevant (it was "celebration garage sale 2019").

Loading comments...
Today's Top Milestones
  • Will I be sued for 📱💻🖥️?
    Hey guys. I'm excited to announce one of the most wanted updates ever: realistic devices mockups. Now you can put your screenshots inside one of 13 de
  • Featured on Betalist!
    I submitted Incubator List to Betalist a month ago, and today I woke up w
  • Pophurdle has run on 200k pages!
    I still can not believe people are using the internet that much! I'm currently finishing up the v1.0.2 update that will automatically block popups wit
  • Sent first version to the App Store✌🏼
    It took three weeks from idea to MVP but I feel pretty good about it! I haven’t found any major issues during the two week beta testing, and the produ
  • A Big Upgrade: Released v4.6! YES!
    When I started along the path of developing Snap Search I didn’t think too far down the road. I knew the browser space had a lot of competition, and t
  • We have launched our Affiliate Program!
    We want to share our success with our community and that's why we launched our affiliate plan. People who refer customers can earn a 30% commission fo
  • Created a Landing Page
    Over the weekend, I had an idea to create an interactive Pro/Con list built for businesses to help with their decision make and help measure past deci
  • 3 sales + $55 Revenue in 2 days
    2 days after launching BuildFaster on Gumroad, I made **3 sales** and in total,
  • Support for using DID authentication in a SPA
    https://did.app/docs/single-page-app-integration/ We added support for PKCE and other niceties to make using DID .app in a Single Page App (SPA) that
  • Landing page is live!
    The landing page for ProductScope is live! I think there's a lot of work to do to improve it (there's no pricing section, only one screenshot and the