Glow

It's been 4 months since I started my journey trying to bootstrap my SaaS product.

During this time I have been busy getting involved in communities of SaaS founders, trying to search for interesting problems to solve.

After doing some thinking it felt like it would be playing on "hard mode" trying to build a business around Early stage founders problems. They have limited budgets and many tools are competing on these budgets.

So I decided to take a step back and scratch my own itch...

Time and budget were running out and I wanted to shortcut my way into finding an interesting problem to solve. I listed the pain points I encountered when building my last startup, Sorted.

"Webinar marketing" is a problem I have experienced first hand. I was marketing webinars at my previous startup, Sorted.

Webinars were a key part of our marketing strategy: They brought a lot of value, helped convert prospects into paying users. The downside was that they were a ton of work to organize and promote.

So I picked "Webinar marketing" as my niche. I know I might completely change my mind in a couple of months, but I decided to go for it. At least for now.