Featured on Starter Story
by Mark JefferyIf the mantra of sales is "always be closing", the mantra of marketing is surely "always be interesting".
When the ever-impressive @patwalls sent me an automated email asking me what I'm working on, I made sure that my reply was interesting.
In a few sentences, I tried to let Pat know that I have things to say that'd capture the interest of his audience... in particular those in his audience who might be considering crowdfunding.
And I tried to let him know that I'm able to communicate these things in a way that'd keep his audience's interest right to the end of the story.
The result?
My Starter Story went live today:
https://www.starterstory.com/mark-jeffery
Thanks Pat!
Do you have an example where a few well-crafted sentences in an email brought an outsized return?
