October 3, 2019

Monthly revenue down to zero... and that's OK

Mark Jeffery @markjeffery

goodwoodglobes brought in precisely $0 in September.

And that was precisely the plan. I didn't do any promotion at all in September, in the hope of getting zero orders. As an anti-marketing plan, it was 100% successful.

Like many IndieHackers, I have a background in software, so it's a real adjustment to sell a physical product, like a 3D wood-carved globe. I'm really good at writing software in next-to-no-time with zero capital. A physical product? Well, that takes a little longer, and it requires capital.

To get myself started, I needed to raise that capital, which I did through crowdfunding on Indiegogo. As rewards, I promised my backers 3D wood-carved maps, which I've delivered, and 3D wood-carved globes, which I'm working on.

That's right: goodwoodglobes is a globemaking company, but I've never made a globe.

I could have continued to seek orders and deliver the maps, but that would leave me with no time for product development. Instead, I've deliberately turned off demand for the low-margin maps, to focus on the higher-margin globes.

Here's to maintaining zero monthly revenue in October and November, too, so that I can deliver the first globes by the end of November, just as I promised my backers!

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