Really chuffed to launch Greenhouse!
by Alan WandersGreenhouse is the leaner-than-lean way to figure out what content will work for your business - and then do it very well 🌿
Every founder I speak to is basically 100% on board with the idea that they should use content to grow their business. But many teams spend way too long figuring out how.
So did I when I first started out. It took a few years - and a few false starts - to work out that the foundations are actually pretty simple:
➔ Define the audience that are actually going to buy
➔ Work out which messages will help them get there
➔ Prioritise content campaigns with the biggest impact
With Greenhouse I’ve packaged up the must-haves for growing with content, so you don’t need to spend a bomb on strategy, make a confused hire, or invest in content that no one sees.
I’m looking to kick things off by working with 3 SaaS founders. If that’s you - or you know anyone - let me know!
Read more 👉 www.greenhouse.so
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Love your slogan which is so true: “Invest in the 10% of the content that actually makes a difference”. Good job 👍
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Killer job on the site @alanoutloud! Looks amazing and is super fun. Loved the bit about your picture vs your daughters! So funny!
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thanks @alpinerob!
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People need Greenhouse more than they realize. - Congrats on your launch
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Hey! Your product sounds pretty useful. I'm preparing a free catalog for SaaS founders and think GreenHouse would fit it perfectly! Would you like it to be listed? It's free and I just need some answers to my questionnaire. Let me know if interested. Thanks!
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Nice one @alanoutloud
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Great to see this live Alan!
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Hey Alan, nice product, thanks for sharing. I was wondering, you mentioned it took you a few years to develop the idea into what it is today, have you had to adapt/change elements of the product as the landscape changed? If so, what were they?
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I guess there was a lot of muddling through before I was confident in an approach to content that would work with most early-stage tech businesses.
tbh this mostly came down to experience spending time with clients and not being able to grow them due to audience/message/product fit issues - then thinking through how I could restructure the productised offering to make sure that I was able to identify these clients more quickly in future.
That's why the packages go in this order:
- Audience
- Message
- Campaign
Without a clear idea of the audience you're targeting, you shouldn't do 2+3. Without a clear idea of the message you need to deliver to your audience to make them buy, you shouldn't do 3.
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