Feedback on my landing page?

• I'm not an event manager, but it's not immediately clear to me what an "AE" or "SDR" is. If it's clear to your target audience, disregard this.
• I would clean up parts of the copy: "Helps are coming" -> "Help is coming", "stresses" -> "stress", etc.
• It makes sense to me what the product does, but it would be nice to add some mockups or screenshots once you have them. The SVG of the graphs is aesthetically pleasing, but doesn't give me insight into what using the platform will be like.

Thank you (@dmontooth @malithmc @chedglen @ewanmduthie @patchellis @Nazar488) for your valuable feedback on my landing page. I just pushed the new version of the site to production. It incorporates most of your suggestions. Please feel free to let me know if you have more suggestions! Thanks!

Hi @wei_pfw

Here are some thoughts.

You can make the headline much more compelling by shuffling a few things. Right now, I think the headline is a little jargony and doesn't sound like the language that even managers would use. AI assistants are somewhat vague as well.

You could either lead with the Forbes citation for some social/authoritative proof, e.g.
"Event management is the 5th most stressful job in the world!" - Forbes Magazine

Then follow up with a subhead that says what your product is about, e.g.
"Hanana helps take the stress out of event management"

Or, try to reach into that stress and pull out an emotion that lets the event manager reading your landing page know that you understand them.

Heading:
"It's a day before the event, your stress levels are through the roof."

Subheading:
"Hanana wants to change that."

Before your email field to get early access, I would put some text to introduce that, e.g.
"Sign up for early access" or "We're launching in beta soon". Just something to help illustrate why there is an email sign up field there.

The next section starting with "Meet Hanana" feels a little cold. I'm not an event manager so I may be wrong about this but the one-word features don't feel like they're speaking to your customer in their language.

For example, if they want something that watches their task list, would they say "I want something vigilant"?

How would they actually say that? In their own words? More importantly, why would they want that feature? To stay on top of deadlines? To not miss deadlines? To get things done early so they can actually relax the day before the event? Write from the benefit, rather than a catchy one-word phrase that fits a design schematic.

In your last CTA, what does "Stay in the know" mean? That seems very generic. I've seen that on lots of sites. What happens when I give you my email? Do I get added to a waiting list? Do I get early access right away? Are you going to tell me when you launch?

Be explicit with the expectations and what I get as a user for signing up.

Your image in the hero section works against you. It isn't illustrating your product so it feels like it came with the template.

Personal opinion - I think "Hanana" lends itself to an avatar type of brand. Especially since it seems to be an AI/virtual assistant concept that does some of the work for the event manager. I would personify that into the brand. Create a person named Hanana that does the work for your customer.

All that being said, good luck and I hope it takes off!

Hey,

Cool landing page.

Just a small feedback:

• do some validation to the email subscription form. Now user can press send without adding anything to the input filed and still get the success message.

• on mobile make the submit button full width or just centered.

I love it. I think it's great - the message is clear, the vision is there, the layout is easy on the eye and it's quite enticing for me to scroll and see what is next. Love it!

Could you check out my promotional site and let me know what you think?
https://trackmylift.app

The design is really cool.

I don't understand what exactly "Event management" is, is like a task/calendar manager? Kinda like trello?

UX designer here! Looks like you have lots of feedback on copy improvements for the page, and the overall design is really well done.

My feedback:

• Add a CTA above the email field. The goal of the page is to get someone to convert into a lead, which you are doing by capturing an email. Explain why they should give up their email!
• To follow up on ^^, I've really liked the CTA for cases like this to be a way for the user to sign up for an online call with you via Calendly. It adds a personal element, and I've always thought it would be more likely to convert into a customer than sending a follow-up email.

Good luck!

I don't think you need this part:

"Per Forbes, Event Management is the 5th most stressful job in the world"

Something like this is probably enough:

"Hanana project management tools take the stress out of event management."

I once knew someone called "Per", so when I first read it I thought you were referring to someone called "Per Forbes"!

The landing page design looks lovely though!