
Hanli
Live video commerce platform
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October 17, 2021
Hanli reached a 10K + user base
We leveraged multiple strategies - Campus Ambassadors, Influencer Marketing and leverage our existing brands to promote their own social media about upcoming live streams.
In fact, we also relied on lots of Facebook groups to drive audience and engagement for our App and for our Live Streams.
Still a long way to go, but super proud of what my team has achieved so far. Upwards!
About
Pandemic has disrupted retail footfall traffic to a lot of mom and pop shops, brands and consumer behavior has changed drastically. We are connecting brands and buyers through live stream, chat and instant purchase.

1 Comment
Great stuff! Thanks for sharing. Could you elaborate a bit more on how you collaborated with campus ambassadors? We'll also be running a similar strategy so your post got my curiosity.