HeartBeat.pm

TL;DR: Built a profitable freemium monitoring platform. Fixed technical conversion blockers, now need marketing expertise to scale.

What We Built

Heartbeat is a website/API/cron monitoring platform with a professional freemium model:

- Free tier: 5 monitors, basic alerts

- Business tier: $2/month unlimited monitors + usage-based features

- Enterprise: Custom pricing for teams

What's Working

Product fundamentals are solid:

- Professional feature set: Slack/Telegram/MS Teams integrations, status pages, mobile-responsive UI

- Working subscription system with Stripe integration

- Technical conversion funnel fixed (was broken, now functional)

Current traction:

- All infrastructure in place and scaling

- Product fully functional and stable

The Opportunity

We've eliminated all technical blockers to growth. The product converts when people try it. We need someone who can drive traffic and optimize conversion.

What We Need

A part-time growth marketer (10-20 hours/week) who can:

1. Drive qualified traffic - SEO, content marketing, community presence

2. Optimize conversion funnel - A/B testing, messaging, onboarding flow

3. Build marketing playbook - repeatable acquisition channels

4. Competitive positioning - differentiate from Pingdom/UptimeRobot/StatusCake

Why This Is Interesting

Rare founder/builder advantages:

- Fast iteration: I can implement UI/UX changes in hours

- No technical debt: Clean architecture, comprehensive testing

- Product-market validation: Users who try it, stay on it

- Bootstrap mindset: Revenue-focused, no vanity metrics

Your impact will be direct:

- Product is proven → your marketing drives revenue

- Small base → easy to measure channel effectiveness

- Technical founder → fast implementation of your recommendations

What You Get

- Autonomy - you own growth strategy

- Technical partner who ships fast and values marketing insights

- Flexible schedule - remote, async-friendly

Ideal Profile

You have:

- Experience growing early-stage B2B SaaS ($0→$10K MRR)

- Understanding of developer/DevOps audience

- Track record with content marketing or SEO

- Comfort with data-driven experimentation

Bonus points:

- Experience with freemium conversion optimization

- Understanding of monitoring/DevOps space

- Previous bootstrap company experience

Current Metrics (Transparent)

- MRR: ~$0 (early paying customers, sub-$100)

- Product status: Stable, production-ready

- Infrastructure: Professional setup, scales easily

- Market: Competitive but large (monitoring is evergreen need)

Why Now?

We're at the perfect inflection point:

1. Technical foundation is solid

2. Conversion mechanics work

3. Need marketing expertise to unlock growth

Ready to turn a working product into revenue?