Hedy Grès
Your own personal stylist for boutique activewear brands
After running the business for a few months, we couldn’t reach enough growth to make a living, so we decided to close it down.
We learned a lot with this experience and shutting will free up time to work on new projects that will enable us to achieve better results on the next adventure.
See you there!
A lot more people signed up for styling and we started doing local events in gyms and yoga studios. This created more word-of-mouth referrals and more sales started coming in.
Tried partnering with "influencers" on Instagram and realised that following numbers mean very little. Someone with a few thousand followers can actually bring a lot more sales than someone with over a million followers. Live and learn.
Also added a tool to give feedback on outfits which should help with getting more feedback instead of the silent treatment.
We’re still at a lower-than-expected conversion rate but the future is looking brighter.
Within a month of launching and a few paying customers, it reached 100 profile signups, but few were converting to sales.
It turns out that selling workout clothes to women is a lot harder than we expected.
Also, not everyone likes to give negative feedback.
After over a year of back and forth with ideas, designs and development, the website was finally pushed live.
It was a soft launch, mostly for friends and family to test all features and confirm it was ready for primetime.
We also got our first paying customer, but it didn’t really count as it was family, and that’s what family is for. :)
5 Comments
4.2k /mo is not sustainable? why not sell it?
Because 4k/mo was not our average month. Revenue fluctuated too much but the time spent working wouldn’t. Then there is strong and well-funded competition in the UK, which made things harder for a small team to work on this fulltime while living in London. Under different conditions, it could’ve be easier. :)
I’d love to start talking about acquiring this. Interested in parting with the code?
That could be an option, but it is only part of the business. The bigger chunk is good stylists and good deals with suppliers. Would that still be of interest?
Hmn. Good points. If you have any interest in reviving this, I’d love to start talking about it. I’m a developer by trade and a hustler by necessity, so I’m down for the challenge 💪🏽