Housecraft
AR app for visualizing furniture in your home
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September 27, 2019
Sold Housecraft to a great new partner
I spent almost the entire 2 years after we launched Housecraft sending tons of cold emails to potential partners or acquirers for Housecraft. In that time, we had a few dozen calls and about 8 genuinely interested companies. But, as it goes, they all fell apart for multiple reasons. Sometimes it was people leaving the company, other times because the price was wrong, and sometimes just because their CTO didn't want to use our tech.
However, with tons of persistence, we finally found an awesome partner to take over the app. We can't talk about who it is yet. But they have a great team and work in a related space, so we couldn't be more excited to have someone push Housecraft forward.
2 Comments
What were your reasons for wanting to sell?
It was never the core focus for either of us who created it. But it was very popular (600k downloads at sale) and we wanted it to find a good home.