6-Figure Business Baby!

Less than 12 months after launching we reached a great milestone! Hypefury is a 6-figure business!!! Yeah!

At the moment of this writing, we’re serving almost 600 customers and we’ve been growing quite steadily over the last couple of months.

Our biggest challenge is keeping our churn under control. We’re a little over 10% and that’s a bit too high.

Creating a habit-forming product

We’re implementing all sorts of features so our users have an easier time forming a habit around our product.

We don’t offer a magic pill to grow your Twitter audience but we do make it a lot easier to do.

You still need to put in the work though and we see that a lot of people just fall off because they fail to put in a consistent amount of work to create and hone tweets.

We're introducing a 1-click-schedule-a-tweet email when you're queue is empty.

We're introducing a weekly digest email to show you what your best tweets were so you can learn and improve your Twitter game.

User behavior is key

It’s not always clear to our users what value we bring outside a great way to schedule tweets.

We also didn’t really know and focus on what features people are using and what features lead to a higher CLV or lower churn.

We just implemented Amplitude which is a great way to get insights on the use of your app.

Indiehackers can apply for their scholarship program here. You can get access to their growth plan if you’re admitted which retails for $40,000 /year!!

In the coming months, we'll see how the use of different features has an impact on churn rate. We already see features that are, in our mind, under-used.

We'll create videos to explain how the feature works and, more importantly, what the benefit to the user is.

The future

We're very excited about the future! We started working with OKR's so our entire team can see how they can make an impact on revenue and churn. We've set a pretty high bar for our revenue growth in the next couple of months. We should reach 10k MRR within the next couple of weeks!