Wow! We weren't expecting to grow so rapidly after Corona hit. We actually saw our churn rate go up a bit. Our user growth really increased a lot more though 😁 We were at $1,000 MRR in January.
We initially planned to hit 10k MRR at the end of the year but we've revised our plans. Our new goal is 20k MRR EOY!
We're an open company and you can find our numbers on Baremetrics: hypefury.baremetrics.com
How did we get here?
We've been dedicated to help them as much as we can in any way possible. If they contact us through Intercom we respond fast and go above and beyond in helping them.
We've had so many nice comments in our Intercom logs, on Twitter and via e-mail telling us they love our support.
We're building a brand and we're just starting. Building a brand is like building a huge castle. All the bricks are important but the ones at the bottom (at the beginning) carry the most weight. If they show cracks early on, who knows when they give in and the whole building collapses.
It's really important to keep your users happy. To listen to them and to act on their feedback.
We had one person who wanted a refund and we didn't blink our eyes and just gave that person the money back. We asked why only after he received his money back.
Those bricks (people who want to leave) are also part of your community, wether you like them leaving or not. Them not paying you doesn't mean they don't give you any value. So don't only look at the people who're paying you.
We've actually been a victim of our own success. Hypefury.com is a scheduling tool for Twitter. Twitter offers a free API but with limits. We started hitting those limits in the past few weeks because of our growth. We immediately reached out to Twitter as we were reaching the limits. Unfortunately due to Corona they had a massive backlog in requests and weren't able to get back to us before our users started experiencing problems.
We sent an email to all our users even though only a few people were impacted. We want our users to trust us in good times and bad. We sometimes have issues but as long as everyone knows what's up, they can live with it and support us.
If you try to hide things from your audience it will backfire.
We also let them know the second Twitter got back to us with good news. We can know facilitate all their tweets and as many as we like!
We have a group of people that are part of our inner circle. They're very active on Twitter and as such know exactly what they're missing. We poll them to see what new things we've planned strike a chord and what doesn't.
We're in a tiny niche right now and we're doing everything we can to make those people happy. We made an integration with Gumroad and are launching an automated sales feature very very soon. A lot of people will love this. They can make money while they sleep. Literally.
We're going to integrate with a lot more platforms and make our tool even more useful to more people.