Hypnos

We were hunted on Product Hunt about week before Product Hunt actually featured Hypnos on the front page. We got great feedback and has given us some further validation that people are interested in Hypnos.

By the end of the day we has received about 184 upvotes, 8 OP comments and one positive 5.0 review.

ProductHunt definitely gave us some extra exposure and I led to around ~$1500 in funding on our Kickstarter

Let us know what y'all think! https://www.kickstarter.com/projects/hypnos-sleep-journal/hypnos-a-sleep-journal-that-helps-you-get-better-sleep?ref=project_build

We announced on the usual social platforms, including product hunt. Now we'll be seeing how the first few days go and what new ways we can expand outreach in the coming day.

We pre-launched on Kickstarter (https://www.kickstarter.com/projects/hypnos-sleep-journal/hypnos-a-sleep-journal-that-helps-you-get-better-sleep)!

With feedback from our users and a fresh redesign with the help of a designer, we were able to prop up the Kickstarter page in preparation for the real launch.

We had friend of one of our founders shot and edited our vide and pushed it out in just two days! And that's after spending almost a month writing, shooting, re-writing, shooting some more. We put in a lot of cycles reiterating the script and ended up with something simple but that correctly fits the tone of the app.

We're planning to make the Kickstarter Launch official on the 26th

Over the course of a month, we acquired 100 beta users to integrate Hypnos into their routine.

The methods we used to find users included:

• Posting on Facebook Groups related to our product
• Posting on Subreddits that discussed Health/Sleep
• Sharing with customers from our previous Sleep Coaching days

Overall, we got users quickly but we didn't expand our reach beyond the initial 100-150 users.

We started getting good feedback after a few weeks of using the Hypnos beta. The feedback really altered a lot of our initial features. This led to quick feature iteration in order to get spur more feedback from our users.

Moved from SF to Dallas to cut costs and started developing the initial version of Hypnos.
To get the initial version out quickly, we focused on keeping it simple. Whenever we started developing a feature with too many variations, we would develop the simplest version of it first.