Idea Lab

The website is now up and running and showcases what we offer and why it's so important to validate. Hats off to Brett that powered away to get this up and running for us. I've created a couple basic websites before, but it's definitely a lot of different elements to consider, from visuals, copy, layout and branding! Throughout the process we also had to be careful not to spend too long finessing - after all we need to practice the "Lean principles" ourselves and not get caught up on the technical details before we've even started working with our first customers.

Brett and I had spent a few weeks brainstorming different problems and possible solutions. After researching a couple in more detail, we narrowed in on where out skills sets lie and what consulting services we could offer. We both had a shared passion for the Lean Start Up methodologies and how important it is to validate your idea before you get too far in. We have seen for ourselves AND with family and friends how easy it is to get excited about your solution and end up investing too much time and money in something you should have validated and checked much earlier. Our aim is to partner with Start Ups in early stages so that they can skip a lot of the pain and frustrations of not talking and testing their target market earlier.