Idenati

It feels good to have a solid understanding of our growth and GTM strategy with new users showing up everyday! Influencer marketing on youtube has been the cheat code! We're starting out by partnering with college student influencers and expaning next into larger entrepreneurship influencers as well.

This set of initial users was acquired the hard way - just calling and emailing everyone we know to get them to try out the app. It's a small milestone, but those active users validate that people are using our product every day and getting value!

Now it's time to start experimenting with more sustainable and scalable growth strategies. I'll report back as we're figuring out what works and what doesn't!