Defining the target group

One current issue with illostration.com is that my target group is too broad. I have to define a more precise customer group.

There are multiple options now:

• Students who need illustrations for their presentations
• Product managers who need illustrations for presentations
• Founders who need illustrations for their landing pages
• Founders who want to create logos for their next startups
• ...

I'm not interested in students because I want to focus on the B2B segment. Therefore, I need to figure out if product managers or founders need illustrations more urgently. I'll figure this out next through user research.