I GOT MY FIRST CLIENT! - Lessons learned from acquiring my first client in the Productized Service Model

"I was never in this for the money. But it turns out that the money was an absolute necessity for me." - Michael Scott

As you may attest by my very fancy now stripe-verified revenue, I got my first client in the subscription model. My current revenue with subscription + freelancing is around $800.

I'm here to share what I've learned and what I intend to do next.

Lessons Learned

01. Giving First

"Give first, without asking or expecting anything in return". - Alex Hormozi

This client in particular got one of the best videos I ever edited completely for free, with no commitment, nothing. He could've very well taken it, said thanks, and left. And that would've been completely ok, but he didn't. This client served to support the idea for me that giving first pays off.

Ps: There were situations where the prospect's response was indeed leaving, and that's alright, it served as practice. I'm now a better editor than I was back then.

02. Networking

This client came as a referral from a client that I have as a freelancer who I also got by 🥁... you guessed it, editing for free. Based on that, I have decided to enforce a very aggressive referral/affiliate program: the referrer gets 50% of the first month of the referred, be it a current client, or a stranger, I don't care. I already put it into practice by getting the referrer $200ish for the subscription of the "Reel Deal" package.

I am a 19-year-old with little experience in anything, the most valuable thing I can provide is editing, so it will be my go-to for connecting with higher-ups in the future.

03. Luck

Although I would really like to say that this client came from all the nights learning how to develop a landing page on Framer, weeks learning how to animate on After Effects, or an entire course on Sound Design. The truth is I got lucky.

From the first minutes of the call, I couldn't believe how much of a coincidence it was. When I asked for references in video production he named Alex Hormozi, my most listened-to podcast on Spotify and most watched YT Channel. Further, learning more about what he does for life, I discovered he travels the world while running a SUBSCRIPTION-BASED coding agency — What were the chances?

Anyway, I avoided the steps of having to convince him that the subscription model works or trying to understand what he wanted to do because I sort of already understood it from watching Alex's videos, I lucked out.

The negative to this is that no client ever will be that simple to close. I may just have "spent" all my luck right here and am looking forward to another 10,000 hours of mining before I get my next gold nugget, which brings me to the first of the next steps: "Volume Negates Luck"

I'll break down my next steps in another post because I just noticed how long this one actually is, my bad, I'm too excited. The next one will be more reasonable, I promise.