Impression Tracker
Track impressions, traffic check, geo-statictics
A good design of the website is an important part of the project. We strived to make it simple, clear and functional. We had several prototypes and tested them to get real feedback. In the end, we have chosen the third variant and launched it recently.
After the brainstorm, we started developing Impression Tracker. It is a pixel that can be added to a post or banner, and it will gather true impressions of the ads and valuable statistics. This data will show how effective the content turns out to be.
It can be tough to check the effectiveness of a sponsored article. Does it reach the target audience? How successful is it? We came up with an idea that it would be great to track impressions of articles, banners and even web pages. So we decided to solve it ourselves and develop Impression Tracker!
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