7 Stats That Prove Gamification Boosts Retention
by Vlad Lastovsky1️⃣Global gamification market
Gamification statistics is the first factor why you should consider implementing it. First of all, it is an entire industry. The current gamification market accounted for about 11 billion and has increased by 7 billion since 2016. That value is anticipated to increase significantly in the upcoming years. In fact, according to analysts, the industry might reach $35 billion in the near future.
2️⃣Gamification engagement
Gamification is a great tool to impact engagement. In particular, gamification statistics indicated that it increases employee engagement by more than 40 percent. Another study revealed that gamification motivates them to be more engaged at work.
3️⃣Gamification for students
Gamification apps are an excellent tool for students, which gives more productive results. Students see it as a crucial component, and more and more Americans believe it is more successful than conventional training approaches. In fact, it can potentially raise student output by 50%.
4️⃣Gamification for brands
Gamification of brand experiences and marketing has helped several businesses enjoy phenomenal success in their respective industries. Gamification has been beneficial for a variety of companies, including both B2C and B2B. Its distinctively engaging app experience helped several of those companies achieve success with it.
5️⃣Retail gamification
Gamification has greatly impacted businesses’ ability to attract and keep clients in the retail industry. The worldwide gamification industry dominated by the retail sector is anticipated to increase by up to 25% by 2025. Gamification trends have also been proved to enhance engagement and loyalty by up to 30% for firms like Microsoft, Duolingo, and many others. It has also been demonstrated to increase customer acquisitions by a staggering 700%.
6️⃣Gamification for employees
Gamification trends develop employee engagement and employ a digital setting to assist employees in achieving specific goals and objectives. The employee participates in a game that awards points, prestige, and prizes as they advance in the abilities, aims, or goals the organization is attempting to achieve. Everyone enjoys playing games or friendly competition and the benefits that come with it.
7️⃣Gamification as a self-fulfillment
We are innately motivated by games because they meet a fundamental need for self-fulfillment. Game participants can experience the flow effect, which is the sensation of total immersion and interest in an activity. In addition, having objectives is necessary for humans. We compete, want dominance and glory, and want to be appreciated. Gamification can help in this situation. Competition is a great way to aid in self-fulfillment and increase a desire to participate more.
