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November 23, 2019 Sold Inbox Stash

I sold Inbox Stash to the guys who are building IndieMailer.

I joined their newsletter community last week, they reached out and we very quickly did a deal.

Before you ask, it’s a very small sum of money. To put into context, the site is about a month old, with a bit of traffic and zero revenue. It gives the IndieMailer guys a head start on something they were already going to do.

Why did I sell so early?

To put it simply - lack of direction to turn it into something that makes an income.

I started it as a sort of challenge to see if I could build it with my basic skills. I hadn’t put much thought into monetizing and that was less interesting than creating the site.

When it came down to it, I didn’t have a ā€œhell yeahā€ feeling for how it could make an income. Which would mean the novelty would wear off and I’d start looking for something else to do.

So I took an opportunity to sell it.

And I feel pretty good about it, because:

a) I put something into the world that someone else wanted to buy
b) It’s (hopefully!) going to keep living
c) I learnt that you can do a lot without too much tech knowledge
d) I’s generated some other ā€œbusiness model firstā€ ideas and I have the time to explore them

Time to move on to the next thing šŸš€

29 Comments

  1. 3

    Congrats! Paul. he newsletter idea is pretty brilliant. Best of luck on your other ventures.

    PS if anyone is looking to sell their website/webapp let me know. Always looking at deals. Either for myself or colleagues. aaron@20xmedia.com

    1. 1

      You buy apps often? I'm curious on the process.

      1. 2

        Yes sir, it all depends on what i'm working on and if it can add synergy. If your idea is already making a profit I'd obviously pay more based on the expected yearly revenue.

        Payment is usually done through escrow.com after due diligence is complete.

  2. 3

    ā€œIt’s not a very small sumā€ meaning you sold it for a sizzling sum?

    1. 1

      Ha. Well that’s a silly typo šŸ¤¦ā€ā™‚ļø. You’re first to pick it up

  3. 2

    Congrats Paul. Bravissimo.

  4. 1

    Great idea, congrats!

    What did you use at the end to build it?

  5. 1

    That was super quick but congratulations on the deal, Paul.

  6. 1

    Wow, that was amazing.
    I need to buy off an already working product that is in ine with collecting data. Algorithsm and the like. hit me up hakiza@ugabus.com

  7. 1

    The fact that you were able to create and launch something so quickly which then had enough value that people wanted to buy it almost immediately is super impressive! Well done.

    1. 1

      Thanks.

      It’s a validating feeling (if that’s even a phrase!)

  8. 1

    Nice work, Paul. Inbox Stash is a great product and definitely helped get new subscribers for my newsletter. Looking forward to the launch of your next products and where the journey will take you.

    1. 1

      Hopefully it will continue to get you some subscribers under the new owners

  9. 1

    Congrats, sounds like a win-win.

  10. 1

    Congrats Paul! Great idea and execution. One of the things that can be difficult is to merge no/low code to an idea/project perfectly.

  11. 1

    That was pretty quick. You made the right decision selling it to someone who can take it further. I can feel that how hard is to put the weapons for your own product.

    Good luck with your next idea.

  12. 1

    Congrats Paul. I'm guessing you're not going to say how much for? But thought I may as well ask! Judging from your explanation definitely makes sense. Good luck with the next move.

    Perhaps prioritise a project that your passionate bout? Will be interested to see what you do.

    1. 1

      Cheers. The number isn’t very big so nothing to get excited about 😁

  13. 1

    Congrats Paul. This is a brave and difficult decision as it's always hard to say goodbye to our own product. I still remembered the excitement and at the same time, sadness when someone asked to buy my product. The deal didn't finish by the end though :).

  14. 1

    I appreciate your velocity with these things. You shut things down fast, you build fast, you sell fast.

    This is a very useful approach. Congratz, Paul!

    1. 2

      Thanks. Liked you real and imaginary responsibilities of a founder article - shared in my other newsletter yesterday. I’ll link you on twitter

      1. 1

        Thank you very much for the kind words and the shoutout.

        So, what's the next adventure? :D (Funny, I don't like being asked this question myself, but I am curious about other people's plans...)

  15. 1

    Congratulations. I look forward to your next ideas.

    I always find it exciting how someone builds things through creativity alone. Top, keep it up!

    Do you already have another idea in mind?

    1. 2

      Thanks. I have some ideas to get working on.

  16. 1

    Congrats! Selling in the situation you describe seems the best possible things to do. Keep us tuned with your next project ;)

  17. 1

    Congrats, what's your next project?

    1. 1

      Got a few things to dive into and see if there's a market that's willing to pay. In the newsletter space.

  18. 1

    Congrats Paul on the sale šŸ™‚

October 31, 2019 Inbox Stash MVP

Took about 3 weeks finding time in the evenings to finish the MVP of Inbox Stash

It's "almost no code" as built in Wordpress with a page builder and themer. Some custom CSS that I learnt on the fly. Wordpress might not be ideal but it was the fastest way I knew how to do this.

For someone who sucks at design and code, I'm happy with the way it looks. Could be improved lots but wanted to get it into the wild and see what happens.

29 Comments

  1. 3

    Nice one Paul. And great job in getting it up so quick.

    Couple of features I'd love to see:

    • The ability for people to add comments / reviews.
    • The site to feature one of the best uncovered newsletter each day. Kind of an AppStore: App of the Day vibe. This might be a good thing to build an email list round yourself ...

    I think the challenge is getting people to come back. That's what PodHunt / Product Hunt does well. Because it's updated daily there's always fresh stuff to see.

    1. 1

      Thanks Harry.

      Yeah... I'd been thinking about comments and it's there waiting to be turned on. Wasn't sure if people would be that bothered about leaving comments - i always think that empty comments looks a bit depressing on a blog or ecommerce site! Maybe I just implement and see what happens.

      The second point is also a good one. I've had the question of what to put on the front page since I started building. I just went with the whole list and the filters more as a placeholder. I like your idea. And could work well in a newsletter itself (which ironically I've not yet created for this!)

      Thanks for the ideas!

      1. 1

        Re point 1 - Fair point. Maybe wouldn't work.

        Re point 2 - Haha! Certainly quite ironic. Yep, I think this makes sense. Somehow you've got to incentivise people to come back

  2. 2

    Congrats @pauldmet. It is definitely a useful resource, and I hope it can gain some good traffic!

    1. 1

      Thank you . I hope so too :)

  3. 2

    Amazing job! I'd suggest a searchable and more visual category breakdown up front so that you don't have to scroll through that drop down list reading irrelevant topics. You can probably find some more inspiration from this page and other directory sites: startupresources.io

    Any chance you'd share the theme/plugins you used on Wordpress to build this?

    1. 3

      Hey. Thanks. It's a good suggestion and funnily enough Startup Resources is also my site šŸ˜‚

      Actually, it's where I figured out that I'd be able to do a lot more customization in Wordpress to do something like this one.

      My thoughts on how to present the front page are still not fully formed.

      The logic right now is that everything is there and it's a quick filter to see everything you want. As opposed to having to click through to another page to see your category of interest and then go back to find the next one you might want.

      But, I see how the dropdown can also be unfriendly, especially on mobile.

      So maybe I take this page https://inboxstash.com/collection/ and get some nice icons on each and put it up front with a short featured or latest list.

      I used Beaver Builder and Beaver Themer to create the "theme" (on top of the beaver child theme which is just a basic layout but easy to get all the main customizations done).

      Needed to do a bit of custom CSS and html to get the list looking how I wanted it.

      I used PODs for the custom post type and custom fields. It integrates easily into Beaver Builder modules. I believe it's overkill for what I did and there are simpler ways of doing this (CPT UI and ACF is another way) but it doesn't impact performance and I used that before to do the custom posts on Startup Resources.

      Relevanssi for improving the standard wordpress search function and FacetWP for the filter.

      Finally I used WPGridbuilder for the category grid on the link I shared above. Frustratingly, Beaver doesn't have a module for this so my options were to code something (too slow) or use a plug in. I already had a spare license and it plays nicely with the theme.

      That's it I think.

      Thanks for the suggestions.

      1. 1

        Thanks for sharing and good luck with building the site! I know I'll be adding a few new newsletters to my inbox.

        1. 1

          Hello - I made some changes to the homepage and wondered if you'd take a look. https://inboxstash.com/

          The categories are now on there. Search bar is in the header (for all pages) but may add one under the title. Not sure if it's too much.

          1. 1

            Hey, Paul. I just took a look and really like the updates! The "Featured" is great for monetization and the "Collections" are great for navigation. Can't really think of any additional features at this time, so maybe you could start thinking of increasing traffic through outreach, marketing, etc. I'm sure you'll encounter new feature ideas as time goes on managing the site.

            I'd appreciate your feedback on my new business & landing page, as well: https://www.indiehackers.com/post/feedback-on-cocktail-service-landing-page-built-with-carrd-e693ef8cd2?commentId=-LtCRHwHomH_205Z-6nI

            1. 1

              Thanks for that. Appreciate it. Also left a comment on your landing page.

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  4. 2

    This is awesome man! Great work, especially in such a short amount of time!

    Can I make a feature request? There's a lot of newsletters out there that I want to read or have access to but I really do not like subscribing to them. My email (and brain) is cluttered enough as it is. Can I recommend having links to the content of each past email on the newsletter page? I don't know if this would rub the newsletter creators the wrong way. It very well might, but personally I would find it so valuable!

    1. 3

      Hey. Thanks!

      I see where you're coming from with with linking to the content of each newsletter. I've asked for anyone who submits their newsletter to include a link to their archive (if they have a public one). You can see on a lot of newsletter pages there's a link to their archive.

      On being overwhelmed in your inbox, I'd suggest looking at the Stoop app. I moved all my newsletter subscriptions there so they're in a dedicated place and not mixed in with emails I really have to action. I'm finding it a good experience. But I don't think much to their discovery part. It's ok, but mine is (going to be) better šŸ˜€

      1. 1

        Dig it! Will check out Stoop.

  5. 1

    Wow reading this made me wanna continue push myself.

    1. I wanna ask, how you really reduce your idea so you can get an MVP? I am stuck at mine, dont know which feature is the main thing I wanna focus on building first.

    2. Did you ask the websites you listed on your website? I also plan to list other's product, but dont know if I can just use.

    Anyhow, congrats for launching! I have subscribed to some websites from your Inbox Stash

    1. 1

      Thanks. And definitely keep pushing. Something I've learnt is when you put something into the world, even if half finished, it opens doors, starts conversations and leads to new ideas.

      Answers to your questions...

      1. My decision was to build something I wanted and had seen a few conversations around that others wanted something similar. I just kept to the bare minimum to get the job done - a simple platform for newsletter creators to list their newsletters and a place for people to find newsletters by browsing categories or searching.

      I still don't know what the front page is going to look like - I just put the list with filters as a placeholder because I wanted to see what other people thought first. There are other functions that would be cool but will take time to include so they can wait until I find it other people think it's useful too.

      1. The ones I added, I didn't ask. And that's no problem - I'm helping people find them which is good for them. Same as google doesn't ask if you want to appear in search.
  6. 1

    It looks really good! I didn't know Wordpress can help build this!

    1. 1

      Thanks. Can do a lot more than I thought in Wordpress. And not so difficult.

  7. 1

    @pauldmet Nicely done! And great idea. how do you keep it updated, as far as adding new newsletters?

    1. 1

      Thanks!

      I have plenty to add but right now I'm mostly getting newsletter owners submitting their newsletters. I'm adding these manually one by one but it could be more automated if it becomes unmanageable (zapier + an import tool)

  8. 1

    Great idea for a website. Similar to what a few others have said, I think the design could be improved a bit on the front page but it's not a big deal. Great site overall.
    I don't know if you're taking suggestions for adding newsletters but one I subscribe to and read is called The High Tech Strategist by Fred Hickey. It's for stock investors. Might be worth adding.

  9. 1

    Very well done @pauldmet! This is a very good idea!

  10. 1

    That is a great idea!

    1. 1

      Thanks šŸ™

      1. 2

        I take my words back. This is not a great idea. This is a fucking awesome idea. Well done man! Already found a couple interesting newsletters to follow. Thanks for your work!

        Honestly is a little hard to believe you built it with WordPress. Thanks

        1. 1

          Haha. Saw your first sentence pop up in my email and thought ā€œoh shit, what’s wrong?ā€ šŸ˜‚

          Can’t take credit for the general idea. Plenty of other similar efforts with other types of content eg podcasts. But I don’t think anyone else is doing newsletters well right now. And I think the timing is right for newsletters - there’s great newsletters out there but finding them isn’t so easy.

          There’s only a tiny tiny tiny fraction of newsletters on there.

          Let’s see where it can go.

          Appreciate the comments and yeah, not long ago I though all you could do in Wordpress was buy a template and change the colors. With the right tools it’s actually easy to do a lot more. There’s better platforms, no doubt. But this was quickest for me.

  11. 1

    Great ! Wordpress do the job ahah.
    How do you plan to monetize your site ?

    1. 1

      Thanks. Was the quickest way I knew how to get something done. If this proves popular then I'll have to figure out a better platform. But for now this works.

      Monetization ... it's not been a focus. I wanted to see if it can work as a useful resource and get some steady traffic from social and search etc etc. If it does, then it's a kind of platform and people will (likely) pay to be featured.

      There's also some other ideas floating around my head.

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About

I'm building Inbox Stash so I can easily find great email newsletters. If other people want to use it, that's cool too šŸ˜Ž