Hit $10K ARR!
by Andy Cloke2 months after launch, just reached $875 MRR, which is $10,500 annually. Not nearly enough to live on, but starting to feel like a more significant amount of revenue.
Have been focusing nearly 100% on growth, mainly through cold outreach and it’s great to see it paying off.
Have also done a lot of existing/ potential customer interviews, so I think it’s time to start implementing their feedback into the product, rather than just focusing on growth.
UPDATE - just hit $12K ARR ($1K MRR) on same day!
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Hi Andy,
This is genius,
Everybody is talking about Tiktok but brands don't know what to do with it but know they should.
You will be known as one of the Tiktok experts when it blows up, a bit like Ben from Makerpad in the Nocode space.
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Congrats, Andy!
I just wonder if you knew about this before you've started the project: https://influencermarketinghub.com/tiktok-influencer-marketing-platforms/-
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Thanks.
Yes, that article is actually one of the reasons I started Influence Grid. In an article about TikTok platforms the author literally admits ‘ Alright, the platforms don’t advertise their TikTok compatibility very much’. The mismatch between what the author is writing (for SEO ie market demand reasons) and what is on offer is my opportunity.
I’ve tried to reach out to get them to add Influence Grid but no luck yet.
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This is awesome! It isn’t just Vine’s natural successor, or a flash-in-the-pan fad for young audiences wanting more than selfies, but one of the first examples of a Chinese-developed, super smart, AI-powered product, that at its core is a content curation app, rather than simply social media.
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Nice! What type of cold outreach? emails?
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LinkedIn
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Interesting.. do you customize or send a generic inmail message? How many messages do you send per week? I'm curious because cold outreach is not working that well for us so looking for tips on making it more productive!
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Generic, but with their name/ business. About 10 a day. They're very highly targeted to people I know would use a tool like mine, and I think that's the key
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Congrats, Andy!
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Congrats!!!
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Thanks, Richard!
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Congrats man! Anyone who can make money off of a two sided market place, is an absolute genius! This is a huge accomplishment. Best of luck to turning that 10kARR into 10kMRR.
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Ah, so it's not actually a 2 sided marketplace since I don't have the influencers on board, just the brands/ agencies.
Cheers, that's the goal!
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Nice one, Andy! I love how the homepage is essentially a demo of the tool without having to signup. No BS funnels - I don't have to give you my name, email address and mother's maiden name before being able to try it out :)
Interested to know what your main method of customer acquisition is. SEO? Direct outreach?
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Thanks, still debating whether a more traditional landing page would be better (lots of people have suggested it), but the bounce rate is really low (e.g. today was 35% from 200 visitors), so I'll stick with what I've got for now.
The main method is direct outreach, via LinkedIn, which has been quite successful. Also outreach to industry journalists, which got me this press: https://www.socialmediatoday.com/news/new-app-lists-tiktok-influencers-by-engagement-topic-and-audience/568736/
SEO brings in a trickle, but will hopefully improve.
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Yeah I can see the advantages of both. Perhaps a traditional landing page with a call to action to 'Try it now' which takes you to a demo as it is now. Maybe it's worth trying out and just monitoring bounce rate etc. Can always revert it if needs be.
Cool, I've never fully utilized LinkedIn to be honest. Should definitely put some more effort into it. Do you connect to potential customers and then send them a message?
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Yeah just feels like an optimisation that's not a priority right now.
Yeah just connect and message, super simple!
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Wow, great results in a short time! Congrats!
How did you gathered the info about the influencers?
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Thanks! Can’t tell you that I’m afraid 😊
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HUGE! Congrats mate. Massive - slowly but surely
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Thanks man!
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Congrats!
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Thanks Yaro!
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That is awesome!
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Thanks Pieter!
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Congrats Andy
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Thanks Akhil :)
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Congrats on that Warner Music Group customer!!
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Cheers Saul
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