First 2 Customers!
by Andy ClokeGot 2 customers at $25/ month last night, so up to $50/ MRR! Very happy with that for week 1.
On Monday I got a write up in Social Media Today, https://www.socialmediatoday.com/news/new-app-lists-tiktok-influencers-by-engagement-topic-and-audience/568736/, and a few hundred page views from it. I was concerned none of these converted, so I changed my pricing a bit.
Previously I was giving the first 20 results of any results away for free, and offering an unlimited 'Pro' account for $50 / month. I'm now giving only the first 4 results of any search away for free, and offering tiered accounts ($25/$50/$100), based on number of searches/ csv exports. You can see the tiers here: https://www.influencegrid.com/sign-up
My thinking, after speaking with a colleague, was that a lot of people running small campaigns can probably get everything they need from the first 20 results, so I needed to add an incentive to sign up to a paid account. I don't know if the customers were a result of this or coincidence, but I'll stick with it for now.
The customers also gave me valuable feedback, which I've acted on:
- Stripe emails weren't being sent! Easily fixed: https://stripe.com/docs/receipts#automatically-send-receipts-when-using-billing.
- You could only export 20 accounts at 1 time, raised to 100.
- They also requested an account/profile section to do things like change plan/ payment method. So far I've been handling everything through the contact form, but I'll need to add an account section soon.
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Good stuff! I have 3 customers ATM.
I hear you about Stripe. I don't even myself get the emails when I get a new customer!
BTW, love your product, I'm 100% bullish on TikTok.-
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Cheers :) I managed to turn on emails for me when I get a new customer using this: https://support.glofox.com/hc/en-us/articles/214374145-How-Do-I-Turn-On-Payment-Received-Notifications-From-Stripe-
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Damn, that was a quick hack! Thanks Andy
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Hey Andy! Whats your email? Would love to chat I have some connections in the social media space I think you will find valuable in terms of connecting to large brands who are looking for influencers on TikTok.
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Hey, I see you found my contact form. I'll email you back now :)
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So cool to have paid customers from first days. Where this paid customers came from?
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Nice work! At 2 customers a week, you’ll be at 100 customers in a year!
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Congrats!! 😀
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Cheers Mikolaj 👍
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Keep going Andy!
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Thanks Andras. Will do!
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Hey Andy, is there a good email to contact you with? Would love to connect. :)
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I've emailed you :)
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It feels amazing to win some skirmishes, but its important to press an advantage after small victories and prepare for bigger battles. You have not a bad product, you have lots of opportunity to maximize the retention of your users on the site by offering analytical tools and capabilities that the customers want. This will keep them dependent on you instead of exporting the data, and they will pay you for any convenience and intuitive tools that you can provide them.
Feedback loops - adding new functionality, measuring your retention, and growth are top priorities now - things get harder from here, not easier, but certainly more exciting.
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Yeah great to get this validation for what is still a pretty rudimentary product, but all about feedback + iteration now.
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Awesome, Andy!
Congrats for the progress and thanks for sharing that you've started without an account/profile section. I always thought it was necessary to have one at the beginning, but you've converted customers before that, which tells that we can still add value to our customers without all the necessary stuff!
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Cheers :) The signed in experience is literally a 'Sign Out' button in the navbar not a 'Sign Up' button, but crucially the search/ filter restrictions are lifted which is where the value is. It definitely feels hacky though, and means I have to support those things manually, so I'll change soon.
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Grats! Super innovative!
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Thanks!
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Kudos Andy!!
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Thanks!
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This comment was deleted 6 years ago.
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Thanks Tony. Stay tuned for some great content about TikTok marketing in the new year!
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This comment was deleted 3 years ago.
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Thanks Anna!
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This comment was deleted 6 years ago.
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Thanks 😊. Yeah the backlog is pretty full right now..
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