Infographic Pros

My website is up-and-running and I set up a basic Adwords campaign to start getting traffic to the site to test my idea.

For £100, I've projected that I should get around 200 clicks to the site which is a pretty reasonably CPC.

From the 200, I'm hoping for a 1% conversion rate which should mean 2 sales at $145 (my cheapest product).

That would give me $290 in profit from a $130 ad spend. I've got designers lined up and ready to go if anyone orders and I hope to make around 50% profit on the actual sale.

That means $130 in ad spend should give me $145 in profit before deducting my (very low) operational costs and a bit of time to deliver these orders.

That's a good ROI if I can make it work!