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March 3, 2020
Reached 1000 members of our Facebook group
Our newsletter has clear ctas that encourage people to join, but the biggest thing that’s helped was to create a leaderboard in the group to show off which members invited friends and how many.
I built it in google sheets and just paste the chart in every few days as a post, and I tag the members on the chart.
March 3, 2020
1500 newsletter subscribers
We created a lead magnet that helped people identify their coronavirus risk factors then used Facebook ads to drive traffic toward it.
The quiz itself now points to a thank you page with some relevant Amazon affiliate products like hand sanitizer, etc.
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It started as a side hustle to learn about newsletters but it’s started taking off.

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Interesting. How much has the leaderboard helped - do you have any metrics? And why do you think it has helped so much?