Interaktiv Tap

Hey IH. We're two people — a DJ who's been on stage since 1990 and a developer. We build Interaktiv Tap, a multi-touch iPad instrument that plays Traktor Pro live: you plug the iPad into your laptop over USB and play Traktor's effects and remix decks with your hands. https://interaktivaudio.com/tap

Honest numbers from our first months:

• We launched paid upfront. Page-view → App Store download sat around 1.3%.

• A few weeks ago we switched to free download + one-time unlock (15-minute demo sessions, plus an opt-in 7-day trial). No servers, no accounts — StoreKit does all of it on-device.

• View → download settled at 5.7%. That's 4.4× better, and it held after the launch spike.

• Nobody who paid before the switch lost anything — early buyers keep everything, forever. That mattered more to our community than the price change itself.

So the paywall is no longer the problem. Reach is. We're a niche product (DJs who perform live with Traktor and an iPad), our pages convert well when people see them, but only ~8 domains link to us, so we rank on page 2 for almost everything. Interesting side effect: AI search engines already cite our reference pages weekly — the page documenting every Traktor control we map (https://interaktivaudio.com/traktor-coverage) gets quoted more by machines than linked by humans.

Next: we're about to launch a Windows companion app, which gives us a second launch moment in the same communities, and we're pushing the two pages that sit on page 2.

Question for people who've done niche B2C: once the launch-post channels are spent, where did your first 50 real backlinks come from?