The idea

Getting interested readers to visit your blog and enjoy your content is hard.

Sure, you can play the SEO game but it takes months until you're ranked high enough in search engines such that organic traffic flocks to your website.

As a reader I'm always interested in related, complementary content. Usually I end up with a bunch of tabs I go through after an exhaustive Google search.

As a content producer / blogger I'm interested to get in front of my target audience as easily and quickly as possible.

After thinking a little bit more about it I figured that we can combine both problems into 1 single solution:

A Widget website owners cam embed into their sites which will surface relevant and complementary content to their visitors. Such content can be from the site itself or from other sites using Interlayer.io.

This way I delight my users with relevant, additional recommendations while also getting visitors from other websites who use the Interlayer Widget on their sites.