interview.study

Hi everyone,

As I work on re-growing the SEO footprint of interview.study I wanted to reach out to this community for mutual growth. If anyone is interested in posting a blog about interview.study, I will as well create a blog on interview.study about your company. This will help us grow our backlinks and appear stronger to Googles ranking algorithm. My requirements would be that you would need to be in some AI space or some similar industry related to jobs. Feel free to reach out to me at luca@interview.study if there is interest!

Our growth continues through natural SEO traffic which has been a part of our strategy since the beginning. We've now achieved 2k~ users growing naturally at a couple dozen per day. We've achieved this over the course of 3ish months which is quite strong. Once our SEO channels mature, most likely in 3 - 6 more months we hope to keep driving more and more users.

For example only strategy we are currently employing is generating a ton of blogs around the interviewing domain across several long tail and short tail keywords and then letting them rank over time.

We've officially managed to grow our product to 1k users, and over 500 in MRR. This is a fantastic way to cap off the year with very positive outlook for 2024. Our 1000 users have come pretty organically from various AI tool listings, LinkedIn, Reddit, and various threads. Our SEO plan has been slowly moving, we now have 450 pages on Google with 1.5k more to go. Our latest SEO changes should rank all of our content by end of February at this rate and we expect by Summer to have a large natural pipeline of users being driven to our site through SEO. We also plan to re-launch our ad efforts in the new year which will hopefully drive more growth now that we've cleaned up a lot of our funnels and implemented a lot more features since our launch.

Our last update was on the 25th of November and we had just over 400 users since the launch of our platform 37ish days prior. Within the last two weeks we've managed to double user growth in less than half the time. This specifically is most likely from being listed on several AI tools, unfortunately these sites aren't our target audience, its more than likely a crowd of individuals who want to try AI tools but not necessarily want to get interview help, similar to posting on here and driving traffic its not our target audience. Its been about 7 weeks since launch and we are still growing our SEO footprint every day. We are starting to see actual incoming users from natural SEO which we hope to be fruitful 6 - 8 months down the line.

We've recently decided to dabble into Google Ads to take advantage of the spend 500 dollars, get 500 dollars free in ad spend promo they have. It's been about 6 days and so far we've seen 160 new signs ups, we've spent 200 dollars, and we've sold 3 subscriptions. While we technically are losing on ads, we hope our product and subscription model can make up for it more long term on these users. This also gives us a chance to let the Google Tag manager do its thing and pick up on our target audiences better and also gives us opportunity to continuously improve our marketing and ad resources.

What I think is slightly more impactful is that the 160 sign ups are all automatically brought into our Klaviyo sales funnel and over the next 2 months we will continuously have the opportunity to retarget them to make them active on our platform, engage them and upsell our premium services to them through already built flows. Looking forward to reporting back in a few weeks to see where this has brought us!

We've started to dabble into Google Ads since SEO is a long game. We spent $120 this weekend on ads, we got about 300 clicks into the site and about 100 sign ups which is really high on conversion when users go to our site. Other those rough 100 we got 1 subscriber at $25 dollars a month. The other users are now in our Klaviyo upsell funnels and we will hope to convert a handful of them through various discounts. We still have about 380 dollars left in the ad budget so we will see where this takes us!

We've officially been launched for ~3 weeks now and trying to get Google's crawlers to do their job have been a bit annoying to say the least. Up until 5 days ago we weren't getting any Google traffic and Google was even not showing our HTTPS site on their search engine. So what's changing?

We started leveraging the priority url indexing feature on Google to force the crawler to pick up our URL's because its week 3 and google still hasn't finished indexing 1800 of our site pages. Now that we are finally getting our pages indexed, albeit it being manual, we are seeing impressions and clicks across 96 search queries on Google so far. This looks promising and although its manual right now we strongly believe that once Google finally catches up all the way we will have a strong SEO impact given our space and how we can rank on 1700+ interview questions and also for specific companies interview questions in Google and Bing.