InThePaintCrew
A new wave of NBA and basketball media
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October 25, 2013
How InThePaintCrew was born
I started InThePaintCrew shortly after reading Jeff Jarvis's "What Would Google Do?"
Growing up, I wanted to work in the NBA. As I got older, I saw how difficult that would be, and sort of gave up on the idea. Even though I wanted to create something around basketball the NBA, I wasn't optimistic about it.
After reading WWGD, I learned that there might be opportunities to actually create something down the line. And so, as an inspired freshman in college, I popped open an Instagram page, Facebook page, Twitter account, and started posting about what I was already talking about in the basketball world.
InThePaintCrew has since grown to 30k+ combined followers.
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