October 9, 2019

Passed 2018's $$$ (in SDE)

Will Hankinson @SimianLogic

As of Monday's deposit from Stripe, I've officially booked more SDE in 2019 versus 2018. Why use SDE? I purchased the business and that was the stat we used as a basis of negotiation, so I've just continued tracking it.

Up and to the right feels good, but it's a bit false. I took over the business in June of last year, which means it's taken ~10 months to match what I did last year in 6.5 months. The site got hammered by the Google core updates in March and June of this year, but shows signs of growing.