Invincible Tricking
A streetwear brand for the extreme sport of tricking
A podcast featuring and interviewing a new tricking athlete every week, hosted by myself and Jeremy Price, our editor
An online educational platform for learning tricking from the best in the world (Tim Farley, Bailey Payne, Michael Guthrie, Mackensi Emory and more). The subscription-based platform included video tutorials, private video coaching with top trickers, session feedback, trick analysis and more
A crowd-sourced map of tricking gyms, grass spots, martial arts studios, and training locations all over the world. Locations were colour-coded by category, displayed photos, listed trickers who train there, and included a description of the facility.
A custom, paid platform for trickers, teams, and communities from Australia, Europe, Asia, and the US to live stream sessions, tutorials, and discussions (before Facebook Live and Instagram Live existed)
Red Bull flew us to Atlanta for the first tricking event where I ran a live stream, created blog content, and ran the pop-up shop
After a few years of growth that included sponsoring our first athletes, we travelled Europe and the US with the Xswipe Tricking Tour running pop-up shops at each city’s event and creating media along the way
The original site was a simple BigCartel shop with an attached minimal blog. I received the first Australian order a few days later, and the first international order a few weeks after that
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