iQoxi
Digital identity for physical products
I'm the kind of person who likes quiet evenings after work. Cinema, cola, no stress. That was my life.
Then I watched Tetris.
A man who believed in something so hard he almost lost his house for it. A guy who saw the future before anyone else did. I don't remember finishing that movie — I was too excited thinking about what it meant.
The next night I watched BlackBerry.
And something clicked differently. These guys built a world-changing product out of a calculator. They had no idea what they were doing with the market. They walked into every room and got kicked out in five minutes. But they had each other — Doug the builder, Jim the closer. And somehow, luck found them.
That night I asked myself: why not me?
So I started building. Nights, weekends. Stopped watching movies. And I built iQoxi a data readiness platform for manufacturers preparing for EU Digital Product Passports.
The platform works. The market is real. The problem is clear.
But here's where I'm stuck.
I'm Doug. I built the thing. But I haven't found my Jim yet.
No sales background. No industry network. Months of work. Zero paying customers.
Sometimes I feel a bit stupid for how hard I've pushed. But then I think about Tetris — the guy who kept going even when it made no sense.
So I keep going.
If you've been here or if you know someone who could be my Jim I love to hear from you
I'm not a developer. I don't have a team.
I don't have funding.
But I had a problem I couldn't ignore.
Every day, people buy fake products. Stolen bikes
get resold. Warranties get lost. Nobody knows the
real history of what they're buying.
So I started building iQoxi — a digital passport
for physical products. Every product gets a unique
ID, a QR code, and a permanent ownership history.
With AI assistance, in a few weeks I built:
→ Product registration + unique Passport ID
→ QR code verification
→ Ownership transfer system
→ Stolen product protection
→ Digital warranty via invoice upload
The EU is making Digital Product Passports mandatory
by 2027 under ESPR. iQoxi is already that infrastructure.
Live at iqoxi.com — free, no ads, built for trust.
Would love brutal feedback from this community.
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1
The core idea is strong, but I’d be careful with the first buyer.
“Digital passport for physical products” is a big infrastructure story, but it may be too broad for early adoption. The sharper wedge is probably one category where trust, resale, theft, or warranty history already creates pain.
Bikes feel like the strongest first segment from your post.
For that audience, the pitch could be much tighter:
“Give every bike a verifiable ownership and warranty record before resale.”
That is easier to understand than a full product passport platform.
I’d also avoid leading only with the regulation angle at the start. Regulation creates urgency, but the early user needs a simple reason to care now: avoid stolen resale, prove ownership, transfer history, protect warranty.
Happy to put a tighter version in writing if useful. The main thing I’d map is the first buyer segment, pilot pitch, trust message, and how to make iQoxi feel like a focused product instead of a broad infrastructure idea.
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