jamie

Hey everyone,

These 5️⃣ tips completely changed how I talk to customers or prospects 🤯 That why I wanted to share them with you.

After talking to over 100 customers or prospects, I can definitely say it’s not as easy as just talking to them or asking questions.

Whether you want to validate a problem or want to receive honest feedback, there are so many things that can go wrong.

I had to find it out the hard way 😕

Here are my five key tips that help me both in customer discovery as well as feedback calls:

#️⃣1 Listen more and talk less. Let your customer talk about their experiences, or how they perform certain tasks in their lives right now. Then ask them what is bothering them about the current situation.

#️⃣2 Ask better questions. Instead of closed-ended questions, ask open-ended questions that allow customers to describe their experience and needs in more detail.

If you don't have a product yet, ask them to run you through a certain process or task that they are familiar with and do on a daily basis.

#️⃣3 Avoid assumptions. Don’t let assumptions or biases about what your customers need and want to take the upper hand. Ask them almost naive questions about how they perform certain tasks and what the most difficult part about it is.

#️⃣4 Don’t rely on surveys. Surveys are good for gathering data, but they don’t provide the context needed to understand customer behavior. Instead, take the time to talk to them directly. A 15-min call is often enough.

#️⃣5 Show genuine interest. Show your customers that you care about what they have to say and be open to honest feedback. If you are just waiting to finally pitch your solution, they feel it, and it won’t build the same relationship.

Anything missing? What is your experience when it comes to “how to talk to customer”?

I also wrote a blog post about this topic, in which I included the 3 things you should definitely avoid and 3 thinks you should focus on in customer discovery calls.

If you are interested in reading the blog post, here you go: https://www.meetjamie.ai/post/how-to-do-customer-discovery-calls-5-tips-you-should-know