Our co founder who was living in the US to make Jaswig big there started to want to come back to his family here in Europe and thus was searching for people who wanted to resell Jaswig in the US. Just around that time we learned about the company Fully. A B-Corp from Portland, Oregon. Very quickly the discussions moved towards a potential acquisition.
After a couple of months of going back and forth we decided on selling our business for shares in Fully, the mother company. The goal was to bring Fully to Europe and we were going to be the boots on the ground to scale it. It was a wonderful collaboration.