Jepto

Digital Marketing Intelligence and Automation

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June 22, 2020 Launched Google Ads KPI metric predictions

We extended our Machine Learning forecasts for Google Ads data. It was challenging to complete the data fetching and ML model Inference in real time, but users are responding well to seeing the forecast without having to check in later. By forcing users to select a metric we hope that the KPI they setup will be meaningful instead of the usual data overload.

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I was working in an Agency and seeing that there was a lot of scope for Machine Learning and Automation to be more efficient and increase profit.