After some good advice, we redesigned the landing page (https://kbee.app) to be more clear and crisp. We removed the demo video and replaced it with a shorter and cleaner GIF that shows the product in action.
From early feedback, many people were confused as to why building a Help Center on Google Docs was something desirable, so we added in a section explaining "Why Google Docs".
We also decided to make the beta 100% free until we build out all the features we want to charge for like analytics and the various integrations. The next challenge is to streamline the onboarding flow and start ramping up the marketing machine.