Keep awake

See there: https://www.instagram.com/p/CUoMT8OL8to/?utm_source=ig_web_copy_link

The architecture of the product has been redesigned quite seriously. Simplified customer journey map and on-boarding.

We spread the lead generation and early offers in time, let's see the conversions. This is the entrance to the funnel where we will opt-in cold traffic. All this is part of the UA scheme.

On organic traffic, we reach LTV / CAC almost 5-6, but on paid traffic it will probably worse. Our goal to reach LTV / CAC no less than 3,5 - 4,5. From this point we can scale.

In the English-speaking market without referral programs, the customer's cost will probably be 2 times higher.

We are completing another pivot, of which there were already many. Over the past three years, the total number of content subscribers has reached 100 thousand in various social networks and mailing lists, a huge number of experiments have been carried out with tariffs, sales funnels, and a product.

It makes no sense to list all the changes that have been made.

Gradually, we are increasingly moving to a gaming company model with a focus on retention, automated funnels, UA, hyper-segmentation and adaptive on-boarding. It took almost a year to rethink the product.

Users are very helpful, we have more than 10,000 reviews on the site and in support, and now we understand much better what our client is, what problems he has and how we can solve them.

We are now completing a complete overhaul of the entire UA system, and are preparing it for launch.

Our goal is to enable paid traffic channels, since before that we only worked with organic traffic. Working with paid traffic will allow you to reach the target value LTV/CAC.

Now our focus is building growth process in our product pipeline.

All this is very difficult, since the only source of funding is the project's income and for now we don't want to attract investors.

But we receive powerful user support, so we are confident in the correctness of the chosen strategy. We have penetrated so deeply into the problems of customers that I do not see anyone who could provide content of this level.

Everyone, competitors whom I see are promoting exclusively due to beautiful products and large budgets, but the real quality of their contents leaves much to be desired.

We'll go on English market when reach our goals on Russian market. Sometimes people ask us why we don't go to English market. Reason is that Russian market is about 300 mln. people over all world and those people pay us. So even we'll reach only up to 1 mln. customer for 2-3 years our revenue will pierce up to 300 mln.$.

Of course, i hope we'll expanse on English and China market before that. Our ambitions are higher billions because we see huge market. Huge, I think, trillions.

Launched current version of the product by subscription model for Russian audience. We switched to another e-com solution, made a base migration. Another site redesign. We switched to another ESP provider. Keep awake is now making $6000 a month, enough to cover my rent and expenses!