Kenmare Labs

An epsilon-greedy multi-armed bandit system is set up to minimize regret (think $$$) over traditional A/B testing tools. Because we automatically send more traffic to the best variation over time, you get better results, and faster.

Here's an intro to the idea: https://towardsdatascience.com/solving-the-multi-armed-bandit-problem-b72de40db97c

On-page A/B testing has its place -- but I realized that by making a link shortener that allows multiple variations (or multiple different pages altogether), it allows teams to test pages without writing code on the webpage in question.

A custom link shortener that supports multiple click-thru URLs gives the customer more control over where their leads are going, and allows them to reconfigure those flows in realtime.

I just launched the signup page for Kenmare Labs: https://kenmarelabs.com

I'm really excited to start talking to folks about how this can help optimize their social, email, and other marketing funnels by removing the traditional A/B testing flows and pushing complexity into a link shortener.

Plus, it will automatically send more traffic to the variation that works, thanks to a multi-armed bandit system.

Let me know what you think!