Kleroteria
Social Email Lottery
500 subscribers wasn't quite enough for me to feel comfortable beginning the lottery process -- I was worried I'd run out of subscribers willing to write to the list. So, I told everyone we'd start the lottery once the list hit 1000 subscribers and encouraged them to share it with friends.
It took about 7 months to make that happen, but finally the first post went out without any problems.
Even though I didn't have access to The Listserve's old mailing list, I did have an archive of all the previous posts to it: https://thelistservearchive.com
I set up an email campaign with the ~2k email addresses I scraped from the archive and pitched them on Kleroteria. This yielded about 500 subscribers.
The Listserve shut down on May 19th and I started working on a replacement almost immediately. A few weekends later everything was ready to launch, but that turned out to be a bit too slow: The Listserve team had already deleted their mailing list, so I'd have to start from scratch.
2 Comments
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