Landing Page Specialist
Conversion advice for your landing page.
When I started working on the project for two new clients I changed my process. During this stage my deliverable changed. I updated the service on the website and also wrote new content.
I removed a price package and changed the currrent price from 128 USD to 159 USD.
Happy to announce that the previous client made another order via the website to review a second landing page for a different business they have. Great opportunity for me to have my project validated and creating results to publish on the website.
Improving my process and creating new ways to get the website out in the open is the planning.
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Hey Ely, I think it's a great problem you're trying to solve!
Well done for your 3rd customer. What's your main way of acquiring new customers right now?Also, on your page, I suggest you add images to the testimonials if possible, and maybe move them to the top a little bit? Otherwise I love the question in the headline, it usually works well :)
Also you quickly answer the pricing question that's coming in the prospect header very quickly...I have made 3 CRO software that may be of interest to you (social proof, chat bot and email magnets). I can give them to you for free if that helps. A way to be thankfull to the IH community! Just discovered it a few days ago and I believe I've found home:)!
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I have nothing running to acquire new customers. One came via the website/linked in and the other 2 came via a personal contact where I discussed the website with over a drink. So at the moment the idea is validated but the website needs some more work. But need to make time for that part.
The testimonials will change once I complete the 3 client projects that are running at the moment. These will be more up to date and will have actual results put on the website.
Good idea; I will test moving them more to the top.
Thank you for pointing it out that the pricing question works.
I am very interested in learning more about your CRO software. Please be in touch via the email address in my profile.
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This comment was deleted 6 years ago
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- Client based it's shamefully low: 0,61%
- Lead based it's a bit higher: 1,22%
Currently I am not working on the website to improve it as I have focus on other projects. I hope I can put focus back on this project cause there is potential, but the market is very saturated. Hopefully with the current clients I can add some newer testimonials and result pages online.
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This comment was deleted 6 years ago
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Last week I met a business entrepreneur that had interest in landing page optimization. We had a beer and a talk and the connection was real.
After explaining my process and offering he had a talk with his colleague.
Today he sent me a message via Telegram that he received a go and we will discuss next steps this week.
I am excited to have a second client. 😎❤️
Every client portfolio needs to have at least one detailed page to explain how the results are created.
I launched the first version of this page for one past client.
The page needs some extra work to make it more readable and be more focussed on the results.
For now I am happy with it but it will receive some updates in the near future.
I hope to create these pages for more past and future clients.
After launching on Reddit, Product Hunt and Hacker News I received feedback. Most of the feedback was focused on the pricing. Today I took a different approach towards that pricing.
Starting with our consult for $49 dollars also allows you to scale up to one of our other packages. We will even credit the $49 for the consult towards any service package.
I also shared a bit more insight in why we offer these low prices:
We are setup to scale our operations, not run a high priced expensive boutique agency. We believe in earning our right to build high value client relationships with ongoing work and recurring revenue. Try us out, you'll be surprised at how effective we are without charging you an arm and a leg.
I also changed my content and call to action in the header to be more specific and answer more questions instead of asking questions.
Important next steps are adding use cased and showing a clear view on what the client can expect.
After postponing the launch too much I launched today on Product Hunt. I'm excited as I accomplished my goal.
Next goals are to keep working on the service and improving the service.
Thank you for all the support.
I am looking forward to the future.
Updating milestones on Indie Hackers, logging tasks on MakerLog, Tweeting about the Landing Page Specialist and getting the word out there lead to a first meeting with a potential client. The client did not buy direct from the website cause his project was out of scope.
We had 2 meetings and sold our first project to create landing pages and support those with advertisements on Google Adwords, Facebook and LinkedIn.
We receive more interest in our product and that makes us happy.
Fixed a lot of HTML and CSS bugs + tested the site speed and optimized it to almost a 100% on all levels.
I would like to add Ecommerce tracking in Google Analytics to follow conversion and revenue.
Final steps that must be finished are writing the official launch text and adding the website to Product Hunt. Looking forward to that and completing the product in 1 month time.
After the soft launch via MakerLog and reaching our for feedback via Inde Hackers and friends I update the process and pricing on the website.
I downsized from 6 steps to 4 steps. These steps are more clear on what we do and what the client will receive.
The pricing packages are updated towards this process. The 3rd package became a monthly recurring price because of the work load on implementing design, A/B tests and reporting.
One more update will be to replace the 'how' section to a 'what will the client receive' section.
I put a lot of thought into this one and finally managed to connect Stripe to Telegram, Google Drive and sending a custom confirmation email. I used Integromat.com for this and happy that it works.
When the client receives his welcome email he has an option to create a meeting with me via Calendly that automatically creates a Zoom.us meeting.
In the future I would like to create a custom Stripe payment page that has all of this included.
Let us hope all goes well when it goes live.
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