It's 1:45 am in the early hours of Monday morning and I wanted to give up.
I was exhausted. Anxious. I had been working 14 days straight clocking in about 15+ hours on average per day. I’m hours from an early access + preorder launch and I didn't even know if my Stripe checkout was functional.
That was the morning of my launch. Not exactly healthy.
I got about 4 hours of (terrible) sleep that "night", woke up, fixed a few things on the website and said to myself "it's not perfect, but you've done your best".
After all, I'd already delayed the launch once. I couldn’t back out again.
So, at about 7 am I tweeted out my launch thread, posted my tweet in a few of my "Maker Mafia" communities, emailed a small waitlist and proceeded to wait.
After my Tweet thread started taking off and some initial sales from friends came in, it kinda went a bit viral - at least in some tech circles.
Because I’d previously delayed launch and pushed it off a few days, I hadn’t realised that I had committed to a meeting that morning at 10 am. The meeting lasted an hour and this is what I came home to...
It was a wild day. And the next day was pretty amazing too. I even landed the founder of Copy.ai, Chris Lu, as a customer and some companies with 200+ employees.
Here are my results from the 48 hour presell launch:
Early Access Waitlist: 139 people
Website Unique Visitors: 1,682
Launch Tweet Impressions: 44,552
Launch Tweet Engagement: 1,634
LinkedIn Post Engagement: 2,075
P.S. I’m a huge proponent of sleep. I don’t function very well without 8+ hours typically. However, I think there are times in life when a lack of balance is necessary for the short term. See these Tweets I wrote for more context.