It's Either Success or Failure Now...

I built Last Plannr 2.5 years ago and it’s mostly been sitting dormant but it’s time for me to make something happen or completely move on.

The success has been moderate, mostly from early adopters and presales. I didn’t add a lot since the beginning, there were 2 main rounds of “upgrades”. The first was adding the calendar and some misc features, and the second was improving the UI a little to make it nicer. Other than that, just a few minor changes and bug fixes.

Now, I am going to grow it or sell it. If I don’t get 100 users (or $5,000 in gross revenue) by 12/31/2023, I will list it for sale on 1/1/2024.

The strategy is simple.

Promote the shit out of it, gather feedback, make changes, repeat.

First thing, I am going to create a survey and email my current email list. It’s about 1,600 people but I’ve only sent a handful of emails over the last 2 years, so unsure how people will respond.

Next, I will start posting on different online channels to see if people like the idea, my product, and how I can make it better.

Based on feedback, I’ll make any changes that are in my capabilities and repromote it.

I am also going post content and work on SEO. Even though this might not get a lot of traction in this short time, I’m preparing for this to be successful and gain 100 customers.

Not long ago I switched to only offer a yearly plan ($39) and I am going to stick with that for now. If I don’t get as many upgrades as I want, I’ll add a monthly plan (probably $6 or 7) back in to see if that helps.

I am also going to add a lifetime option for $99 (this is for the $5,000 in revenue milestone).

I plan to do weekly updates and track the progress online. If this seems interesting, you can follow and I’ll post updates here or more often on my Twitter.