Lazy Sundays

As a female founder launching my second business, I feel both excited and nervous about what's to come.

When I sold Scribly in 2021, I thought that was me done with entrepreneurship. My plan was to go back to a “normal” job and just enjoy a bit less pressure.

Trouble is, I quickly realised that you can never go back. I missed the flexibility, creativity, and buzz of building my own thing.

But I'd also lost my confidence. Big time.

After almost two years of being in full-mum mode on basically no sleep, I felt like I just didn't have it in me again to create my own business. It also just felt like people like me didn’t do the whole founder thing at this stage in their life: I couldn’t really see many young mums (who also weren’t yet done building their family) starting amazing businesses and balancing family life.

Surely at 33 I wasn’t done yet?

But as I battled the daily stress of nursery drop-offs and pick ups, feeling increasingly burnt out and unfulfilled, I knew that something had to give. I was determined that this was not going to be my reality until I retire just because I’d made the (beautiful) choice of having a child.

I also started to realise that having the courage to start my own thing again could also be a gift to our family, giving me flexibility and freedom to be the parent and person I need to be right now.

TL;DR: I knew that I had to give it a go, or I'd always regret it.

But - and it’s a big but - I had no idea what kind of business I wanted to build. The only thing I knew is that I wanted it to feel meaningful.

When I was running Scribly I became really passionate about increasing diversity in the founder space. Growing up, I didn’t really see people like me running their own businesses, so it took me to be well into my adulthood to even think about entrepreneurship as a possible avenue. I'd always just assumed that I was the type of person who worked for people building cool things, not the person at the helm.

Now that I’d become a mum I’d come full circle: feeling yet again like there was no space for me as a founder; that it just wasn’t what people like me do.

I really feel strongly that we all have it in us to design the life we want to live by creating businesses doing things we love.

But the thing is, great ideas live and die by how well consumers connect with them - if your brand sinks, so does your business.

And so here's the catch 22: it's hard to invest in branding until you're established, but hard to get established until you've nailed your brand. This means that so many great founders never get to take up the space they deserve, and the entrepreneurial space remains dominated by the same 'types' of people.

I’d found my business idea.

Brand strategy has been something I've worked on as a freelance consultant and loved doing. But it seemed that only big brands with Coca Cola budgets were spending time and energy on brand strategy. Founders know how important it is to invest in your brand. But expensive and time-consuming agency processes often make this difficult for small teams with limited budgets.

I decided to focus on productising a branding solution to bring startups back into the game.

Fast forward a few months, and here’s where I’ve got to.

I've just launched my second productised business called Lazy Sundays: a creative service that's all about making branding accessible and affordable for businesses of all sizes.

After a lot of workshopping and development, we’ve come up with 2 simple packages to empower founders to launch a truly unique and emotive brand in as little as 3 weeks.

This is more than just a business to me. It feels like a mission.

I believe that every idea, every passion - no matter how big - has the potential to shape someone’s world for the better, whether you want to build the next tech unicorn; craft jewellery for a living; launch a food brand from your kitchen or anything in between.

Lazy Sundays was created to help those ideas live.