Lead Recorder
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August 15, 2026
54% of leads come from a channel that's not paid
We ran the data from 9 Australian small-business websites. 54% of leads across our tracked sites came from a channel the business wasn't paying for: organic search, direct, or referral traffic. The other 46% came through paid ads.
1 Comment
54% across nine sites is an interesting result. Curious how much that number varied from site to site.