Leanrr

Switched from free sign up to a paywall for a day and made 4 sales by messaging 4 strangers in FB groups. Two of them requested a refund and 2 just left it on for a few months, probably because they forgot about it. Ended up cancelling it for them and refunding all of their money as well. Turned the paywall off afterwards.

Being fairly lean in high school due to the 3 sports I played, in college I gained the infamous 15 pounds. Since I had no idea how to deliberately lose weight I jumped into several fitness programs. Most were very difficult, BS, and just trying to get my money.

Out of frustration I went deep into scientific research. After 4 months of reading peer reviewed randomized control trials, I did find my way. ~6 months of eating about a pound of chicken and cabbage a day, I was at 8% body fat. It was brutal.

Worse yet, I went 6 months getting lean, 1 year gaining weight, 6 months getting lean, and so on. I dreaded it but thought that's the work and discipline required.

In 2016 I met Patricia, my current romantic partner, and she had gone through a similar experience. But she had one simple tweak. She would focus on making the food delicious by swapping ingredient of popular foods, while keeping the caloric and macro-nutrient amounts the same. Something I'd never even really considered.

Voíla! I went form 15% to 8% body fat in about 6 months but didn't even realize it was happening. Patricia kind of tricked me by insisting she cook for me while using all of her delicious recipes on me. It was the easiest and most delicious cut I had ever done. Best yet, it was actually better tasting than the food I ate usually so I stayed extremely lean for about 18 month with ease after. That's how Leanrr was born.