December 11, 2019

One year ago today we took our first payment!

Danielle Johnson @dinkydani

It's exactly one year today since we took our first payment for Leave Me Alone!! πŸŽ‰πŸŽˆπŸŽ‚- I managed to dig out the tweet.

It's been such an amazing year! I remember how good it felt when we made that first sale, and it still feels incredible when I get a payment notification. I am so happy that we have built something that people love and that helps people. When I look back, I am honestly blown away by how far we have come and the support that we have received from everyone πŸ’œ.

Some Stats

Here's some stats for the past year:

πŸ’° $12.4k revenue ($600 from monthly subscriptions)
πŸ’Ό $138 MRR (highest has been $180)
πŸš€ 1.8k sales
πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ 16.1k users
πŸ™Œ $0.73 revenue per user (all time)
πŸ“¬ 46 million emails scanned
πŸ“¨ 2.2 million subscription emails
πŸ’Œ 281k emails unsubscribed from
🌳 186 trees planted
🀝 8% referral conversion (since v2 release)

Our monthly profit chart has fluctuated quite a lot, but overall we have made $12k in 12 months, averaging $1k a month πŸŽ‰. Not quite ramen profitable, but pretty awesome to be honest!

I'd like to work out what our revenue per user is since we released v2 - I think it's higher since we switched to credits pricing so I'll try to figure that out at some point!


Some of our highlights this year:

  • Launching v1 from Ecuador πŸ–
  • Being featured in Life Hacker πŸ—ž
  • Indie Hackers podcastπŸŽ™
  • Starter Story interview πŸ“•
  • Live streaming v2 launch from Bali 🌴
  • Getting first Teams subscriber ⭐

Low points πŸ˜“

Some low moments:

  • Only making $300 month after launch (which is still great, but launch month we made almost $2k) πŸ”»
  • Google API audit requirements πŸ™
  • Server troubles during Life Hacker traffic ☠
  • First customer churn 😭
  • Handling negative feedback πŸ‘Ž

The future

Leave Me Alone is here to stay! We'll continue to work on it, make improvements, and hopefully grow our teams customers.

We are also super excited to share our next idea with you and the beginnings of our suite of Leave Me Alone products - Subscription Score πŸ’Œ.

Leave Me Alone is to clear out unwanted emails in your inbox!
Subscription Score is to prevent unwanted emails from ending up in your inbox in the first place!

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