LightCat
A Tool For Creative Folks to Convert Ideas to Products
I launched a book today, on the topic of product management, on ProductHunt.
And it is trending 😀
This helps me get additional personal runway, and add more credibility.
Do check it out on ProductHunt.
We had 30% of the visitors responding to polls and interacting with us and 10% signups.
We had 29 valid visitors last week. Earlier, I had set up the LightCat feedback widget on the site - to collect responses about what the market really wants.
Of the 29 visitors, 12 (30%) responded to the polls. One specific result is quite interesting .
Question: Do you think polls will help you understand your market?
Responses and percentage of responses:
Rating - 5 (Strongly agree) : 26.67%
Rating - 4 : 33.33%
Rating - 3 : 6.67%
Rating - 2 : 6.67%
Rating - 1 (Strongly disagree): 26.67%
Note how the world is split into two types of people - those who like polls and those who hate them. Hardly anyone said that they were indifferent.
All other responses follow a trendline with one peak. This is the only one with 2 peaks - at rating 1 and at rating 5 !!
Earlier, we had segmented our market using similar techniques here: https://blog.lightcat.io/experiment-segmenting-lightcats-market/
My hypothesis with LightCat was that if there are closed ended, beautiful polls on a site, people will engage more than they do with chat widgets. So far it seems that we may be right about this.
Fingers crossed !!
LightCat is live at https://app.lightcat.io. It has been quite a journey to get this far. With the signups, we know one thing for sure - people do need something like it to exist.
A big chunk of my effort has gone in creating a personalised on-boarding experience for the users. Hope it works.
I put up a ProductHunt Upcoming page, and paid for it. Was surprised to see how fast the signups started to trickle in. In about 2 months, we crossed 250 signups. :-)
I am hoping I can convert some of these to highly active users who can also help me build a better product.
While researching a product for a friend, I realised what I needed was a simple tool to conduct customer research. The questions to be asked are broadly known to every designer - if it was packed into a need product which made analysis easier, I would totally use it. As life would have it - I started building it soon enough.
Comment