Listening Party
Throw a listening party for fans
Music Ally decided to include the product launch in one of their weekly newsletters. Many people contacted me over email asking for more info on the product and even more signed up to the newsletter via the splash page. This is certainly what I was hoping for when I mentioned them on the splash page so it's nice to see the relationship come full circle.
I announced Listening Party over Twitter and LinkedIn and linked to a splash page with an email capture. One of the main sources of inspiration for this product was my Future Islands campaign from 2020 which Music Ally labeled the "Best Listening Party" of the year. As such, I made sure to mention that in the splash page copy to create some continuity with the recognition.
-
1
I had this same idea a couple of days ago only to find you've beat me to the punch. Looks really nice. I hope you succeed and you gained a follower.
Comment