LogoAI

One thing we’ve learned while building LogoAI: people rarely start from exactly the same place.

Some have nothing but a brand name.

Others already have a photo, a rough sketch, an old logo they don’t want to throw away, or even a signature they want to turn into a personal brand.

That changed how we think about AI logo creation.

Instead of asking everyone to describe the perfect logo in a long prompt, we’ve been building around different starting points:

• Brand name → explore completely new logo directions

• Image or sketch → turn an existing visual idea into a logo

• Existing logo → refresh or refine what’s already there

• Signature → create a more personal identity

The interesting part for us is that the input changes the role of AI.

Sometimes AI is generating from scratch. Sometimes it’s interpreting an idea. Sometimes it’s helping preserve what already works while changing what doesn’t.

We put together a longer breakdown of these four approaches here:
4 Ways to Create a Logo with AI

Curious how other founders approached this — when you created your logo, what did you actually start with: a name, a reference image, an existing design, or just a prompt?