Loop

A few months ago we released our SaaS product Loop, which is a visual customer feedback tool including a screenshot plugin that integrates directly into your website and an embeddable forum to vote on submitted feedback.

I'm a former product manager and this was something I painfully needed myself.

I am always frustrated by lack of people posting their specific numbers. I want to know what other people’s funnels and conversion rates look like, how much they are spending, etc. but no one seems to want to post that.

Well I am hoping to spill all, and start reversing that trend, so here are our metrics for the last month:

2k unique visitors to sales site
471 subscribed to our newsletter
596 visited our app
92 signed up for an account
4 bought a premium account
ARR addition of 2k

Monthly Expenses:

Namecheap
32.26

Hunter IO
49

Intercom
49

Google Domain
5

Calendly
20

Product Hunt
79

Namecheap
27

Namecheap
3.88

Shutterstock
29

G Suite
24

Mailchimp
14.99

Total Recurring Monthly Expenses
333.13

The first few months were rough since we had to rapidly build and test the product. Finally, we hit a combination of features that people seemed to really like our SEO efforts started to take off.

We still have a long way to go, but this is what we’ve learned so far:

Test test test. In general, us and everyone else is pretty bad at guessing both what marketing and product ideas will be hits. You have to keep experimenting and tweaking. Some “sure hits” will fall face first and you will have some surprise home runs, it’s just the nature of the game.

Everyone, their mom, and their dog will have an opinion. Mostly negative. You have to pay close attention to your morale and how it is being affected by outside influences. This is as important as the product and revenue.

Elon Musk built a rocket company. The first thing he did? Buy a textbook about rockets and start reading. Instead of moping around worrying that you are inadequate to do something, just get started and often times you will see that you were perfectly capable of doing whatever it is all along. What seemed insurmountable before will soon be in the rearview mirror and seem trivial.

Good luck to everyone, we are a feedback company so all feedback is welcome!