January 22, 2020

Mentioned in TechCrunch and MacRumors!

Jen @lunchbag

This morning, my friend sent me an article by MacRumors about how Apple is now allowing exports of transactions from Apple Card.

"Cool', I thought. That means Apple Card users on Lunch Money will be able to use our CSV import feature to get their transactions in! That's a nice thing to wake up to.

Well, I opened the article to read more about it, and holy crap.

The first sentence reads:

"When Apple Card launched last year, it didn't support importing transactions into various budgeting apps, which was a major negative for customers who use Quicken, YNAB, Lunch Money, Mint, and more."

WHAT?!?! How the heck did Lunch Money, my tiny bootstrapped start-up with less than 200 users get squished in between big names like Quicken, YNAB and Mint?! I was flabbergasted.

I followed the thread and found a TechCrunch article that also mentions Lunch Money!

Things were starting to piece together. What happened was the editor of TechCrunch tweeted a week or so ago asking for alternatives to Mint. Two of our users responded and mentioned Lunch Money. That probably put us on the author's radar and he gave us a shoutout (and a juicy backlink to boot!). MacRumors likely picked up on the TechCrunch article and out of sheer luck chose Lunch Money as an example budgeting app. Loving this combination word-of-mouth marketing!

It was surreal to see Lunch Money mentioned alongside much bigger players in the game! I was in disbelief for much of this morning. 😅


  • Even though our Twitter account only has ~70 followers, so many of our users are on Twitter and are mentioning us! (Surprisingly, most of our traffic comes from Twitter according to GA.) Furthermore, by jumping in to these conversations when you're being mentioned to offer a free trial or just to show that you're responsive is always well-received!
  • Word of mouth marketing is so effective but hard to plan for. I think the best thing you can do is treat your users very well, especially your first few hundred. They will be your champions!
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