This morning, my friend sent me an article by MacRumors about how Apple is now allowing exports of transactions from Apple Card.
"Cool', I thought. That means Apple Card users on Lunch Money will be able to use our CSV import feature to get their transactions in! That's a nice thing to wake up to.
Well, I opened the article to read more about it, and holy crap.
The first sentence reads:
"When Apple Card launched last year, it didn't support importing transactions into various budgeting apps, which was a major negative for customers who use Quicken, YNAB, Lunch Money, Mint, and more."
WHAT?!?! How the heck did Lunch Money, my tiny bootstrapped start-up with less than 200 users get squished in between big names like Quicken, YNAB and Mint?! I was flabbergasted.
I followed the thread and found a TechCrunch article that also mentions Lunch Money!
Things were starting to piece together. What happened was the editor of TechCrunch tweeted a week or so ago asking for alternatives to Mint. Two of our users responded and mentioned Lunch Money. That probably put us on the author's radar and he gave us a shoutout (and a juicy backlink to boot!). MacRumors likely picked up on the TechCrunch article and out of sheer luck chose Lunch Money as an example budgeting app. Loving this combination word-of-mouth marketing!
It was surreal to see Lunch Money mentioned alongside much bigger players in the game! I was in disbelief for much of this morning. 😅